Mass midia Essay Example | Topics and Well Written Essays - 1000 words

Mass midia - Essay ExampleInformation sharing in digital platform has form the newest trend in aggregated communication. Digital media, such as social sites and digital publishers has enhanced the feedback subprogram in terms of speed, accuracy and availability of specific information about respondents (Campbell 2012).Traditional mass media includes radio, televisions, intelligencepapers and magazines. The feedback mechanism in these media is complex in nature due to lengthy manual process. Submitting a feedback to a media fireside regarding a program involves writing a letter to the program manager or a newspaper editor. This process is tedious in nature and can some cadences be futile. This is because the feedback letters may require misplaced or loss due to incorrect addresses. In addition, the process takes a lot of time and the feedback may lose its importance during transit.The cost of tendering a feedback is a hindrance in traditional mass media. This is because sending of feedback is requires posting letters that may not be beneficial to the audience. As such, traditional manner of mass media receive less feedback.Digital feedback mechanisms have proven to be more efficient and atomic number 18 already phasing out traditional feedback mechanism. This is because many mass media platforms have gone online where respondents can post feedback at the click of a button. This makes the feedback process costless and thus more feedback is received.In addition to quick tendering of feedbacks, the editors of the news receive the feedbacks immediately and may respond accordingly. This enhances the relationship between the audience and the news media (Levine 2012). This has an overall return of expanding the audience base of the digital media platforms. Moreover, feedback in digital media has been boosted by the fact that the audience can blabber and discuss over contentious issues. This creates royalty between the audience and the news vendor.From the fe edbacks received, the number of