The Targeting strategy :: Business and Management Studies

The Targeting strategyData strategy paperThe business that I am going to examine is a typical business toconsumer type dealing with music related product sales anddistribution directly to guests (direct sell). every(prenominal) music is ane-commerce site that provides a large inventory of musical genres. Ithas a user friendly search engine to explore the huge music databaseof the site. It provides modernistic searching methods that help the userto explore the database according to mood, genre, song and albumtitle. All music provides moreover to the user an extra service thatcan befuddle him/her the opportunity to become a registered member of thesite (free) in order to gain particularised information concerning specialprices, offers, music information according to his/her preferences, in advance(p) search, expanded artist information (credits, songs),editorial features as well as the ability to listen audio samples (30second duration) before purchasing the record. Moreover it us es a 5star album rating system with 5 being the best rating in order toassist the customer about the specific release.Target GroupThe Targeting strategy that All music utilizes is based on marketsegmentation in order to collect and manipulate current and potential buyers into groups (segments) that have common needs andwill respond similarly to a marketing action.Our target group comprised on Age Primarily males and females aged 18-30 old age Lifestyle Customers that like to purchase musical products such as cd-albums, t-shirts, music accessories as well as musical concerts.* LocationLiving in western sandwich Europe and America and can be able to perform creditcard transactions.The main reason that All music focus more on those areas is due to thefact that the specific customers (from statistical information)1) Perform on-line transactions via credit card on a daily basis(have proper knowledge of the network technology)2) Affluent target groups that are affordable to pay for music downloads and cd-purchases charged by record labels via the internet.Data elementThe data that should be maintained in the specific marketing databaseshould be* Customer ID Customer name* Country* Customer gender* Customer age* Occupation* Customer marital spatial relation* Customer address* Customer telephone(or cell phone)* Customer email* Customer search history* Financial information Preferred genre Prospect customerSource(where will All music get the data sources?)All music should use information concerning the data sources bothexternal and internal. Examining the external data all(a) music will getthe data elements with the use of a combined approach of compiled andresponse data in order to identify the source of information. To bemore specific through compiled data All music will collect from