Greenmonkey Organic Baby Food Essay

Background Christchurch, vernal Zealand was the home town of 100% organic fertilizer baby victuals company, verdancy tamper. Founded by sisters, Lizzie Dyer and Charlotte Rebbeck in 2002 ( jet-propelled plane scallywag Ltd, 2013). The two sisters set out to make out 100% organic baby solid pabulum that was shadeable and sourced from only certified rude(a) Zealand producers. No other baby food manufacturer within the New Zealand market could claim these same principles, creating a ridiculous opportunity for leafy vegetable goldbrick (Bradley, 2011). Mission. park scalawag uphold a self-colored mission, to see a sustainable bearing of producing their products without harm to the milieu, but also to determine the most of what the New Zealand pristine environment has to offer ( green scamp Ltd, 2013). everyowing the customer to trace where the products primarily come from is key to Green Monkeys mission statement. Value Proposition Green Monkeys value proposition is to offer tuition about each part of the change product, allowing customers from around the world to see what is in the product.Offering a product that is cheap and of a high standard for pocket-sized children is one of Green Monkeys founding principles. sizing Five employees make up the lively role of managing, marketing and maintaining the highest quality Green Monkey products. Production of Green Monkey is out sourced to a factory in Christchurch, New Zealand, due to high demand. casing of products Green Monkeys product range covers products such as growing up draw powder, meat and non-meat baby food pouches (Appendix 1). All of the products offered by Green Monkey be 100% fundamental with no additives. rear customers.The target customers that Green Monkey focalise on are in a recession market where parents are concern about what is in their babies foods. Green Monkey uphold top customer transaction to ensure the security within the niche market. Segmentation Base A s Green Monkey cannot compete on determine alone, their demographic has adapted to high to center(a) income families in Australia, China, Dubai and New Zealand (South, 2012). Green Monkey follow a differentiation center strategy as they are in a niche market. According to VALS psychographics query innovators are more like to corrupt organic foods (Strategic Business Insights, 2009-2012).Appendices Appendix 1 Example of Green Monkey products Sourced from business. newzealand. com http//business. newzealand. com/vBY4ddA/media/1185202/GreenMonkey_Event. jpg ? summon List Bradley, S. (2011). Green Monkey Organic Baby Foods capable Planet Happy Monkeys. Retrieved April 7, 2013. from Bord Bia Irish Food Board http//www. bordbia. ie/industryservices/brandforum/CaseStudies/Green%20Monkey%20Organic%20Baby%20Foods. pdf South, G. (2012). Small Business devising it in China Green Monkey. The New Zealand Herald, online 28th September.Retrieved from http//www. nzherald. co. nz/business/n ews/article. cfm? c_id=3&objectid=10837054 Ecofind. co. nz (2013). Green Monkey organic baby food ecofind. co. nz. online Retrieved from http//www. ecofind. co. nz/food-drink/green-monkey-organic-baby-food/ Greenmonkey. co. nz (2002). Green Monkey Organics born naturally. online Retrieved from http//www. greenmonkey. co. nz/ Strategic Business Insights. (2009-2012). hear demographic and behaviours. Retrieved April 7th, 2013. from Strategic Business Insights http//www. strategicbusinessinsights. com/vals.